— PROJECT NAME
Meowgical Crunch
— SKILLS
Art Direction
Graphic Design
Branding
Illustration
— TOOLS
Adobe Photoshop
Adobe Illustrator
Procreate
Meowgical Crunch | Meowgical Zine
For this project, I wanted to create an approachable and modern aid to help improve self-awareness of one’s worth, especially for teenagers who may not have reliable guidance from parents or teachers.
The key element of my approach is a specifically crafted aesthetic designed to convey messages about self-worth in a visually pleasing way. This helps users better understand the information in the accompanying booklet.
My design process focuses on the cereal box’s front cover, overall layout, and the mascot. The goal is to achieve a simple and cute visual style that resonates with young people, ensuring they grasp the message through the artwork and information provided.
